Social Networking Evaluation Chart
This checklist is designed to help review Social Networking Services (SNS). Although services develop continually, Childnet is committed to ensuring that the information provided is accurate at the time of publication (March 2008). We have drawn on publicly available information from service providers' websites (particularly each service's Terms of Use and Privacy Policy), as well as trying out each of the sites reviewed extensively. Additionally, we contacted the service providers included here and invited them to contribute to the project and comment on the chart entry for their service.We believe there is great value in empowering educators to understand and be able to evaluate social networking services, so that they can identify which might best fit their needs in supporting their learners, or just better understand learners' social activity online.
Our guide (www.digizen.org/socialnetworking/checklist.aspx) will help you to identify and work through all the potential areas and issues you might need to review. We have tried to provide a comprehensive framework for reviewing all such services, so our aim here was not to produce an exhaustive account of all of the included services? features, but to provide enough detail to illustrate the kinds of differences there are. Service providers use different terms for tools and roles within their service. For the sake of clarity we have tried to use a common vocabulary. We use the term friend here to refer to mutually agreed contacts. We also use the terms user and member in distinct ways: user refers to someone who uses the site but may or may not have an account; member refers to people who have an account. Where we have included specific terms that individual providers use for their site functionality or tools, we have made these in italics.
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| About | Bebo is a commercial social networking site, headquartered in California, USA. Onsite activity is organised around member’s profiles, and content sites called channels. Channels include areas for music, books, video and member created groups. A news feed on users' Home pages updates them of their direct friends' activity i.e. when they add a friend to their friends' list, post to their blog, or join a group. |
Facebook is a commercial social network site, whose head quarters are in California, USA. Initially restricted to US university students, it has opened its membership to any individual with an email address and, most recently, to businesses and groups. Facebook privacy and permissions settings are extensive. Activity onsite centres on network and group pages, members profile pages, (that displays their activity and content), and the personalised Facebook home page which consists of a news feed of their friends activity, updates and notifications. |
Flickr is a commercial online photo-sharing site that has a range of social networking features that support the sharing of pictures. Owned by Yahoo!, it focuses on image uploads and related activity. Tagging is extensively used as a site organising feature. Although there is adult content, this is well moderated by the Flickr community and members can flag content as ‘restricted’ (i.e.: unsuitable for under 18s) and it is placed behind an adult wall and filtered by Safe Search. Flickr applications are available in other services including Facebook and pre-loaded on some mobile phones. This means that it is easy to use the site to store images to display elsewhere. |
MySpace is a commercial social network, owned by Fox Media. The site features different profile tools for musicians and bands, giving them the ability to upload a limited amount of songs to their sites. MySpace headquarters are in California, USA. |
Ning is a commercial company based California (USA), which offers members the ability to build their own public or private social network sites. The ability to quickly tailor sites around particular topics has proven popular with educators despite concerns over adult-hosted Ning communities. Communities are hosted on the Ning Network, with network membership required to join particular community sites. Ning also offers members a premium (paid) service that allows them to disassociate their network from the broader network of Ning Communities. Ning offers members the platform source code so that they can customise their own site – but hosting must remain within the Ning network. |
TakingITGlobal.org (TIG) is a global non-governmental organization with charitable status run from Toronto, Canada. TIG is a social network aimed at youth who are interested in social, political and global issues. TakingITGlobal also runs a number of offline engagement projects and partnerships that are strongly linked or supported by its online initiatives. TIG supports young people’s social engagement and activism, and features a range of toolkits, including support for teachers. Along with community building and connecting tools, there are resources about a range of human rights, cultural and citizenship issues. |
YouTube is the world's largest video sharing web site, and allows people around the world to upload, watch and share videos. YouTube content is quite diverse. It includes broadly popular music and entertainment content as well as political, sports, cultural, educational and other niche video. YouTube recently started a program to help non-profits and NGOs upload and share video about their organizations. It does not allow adult content. YouTube is a commercial subsidiary of Google, whose headquarters are in California, USA. |
| URL | www.bebo.com |
www.facebook.com |
www.flickr.com |
www.myspace.com |
www.ning.com |
www.takingitglobal.org |
www.youtube.com |
| Membership types | Standard – free for all members. |
Standard – free for all members. |
Standard - free account. Limited uploads per month, photo stream views limited to last 200 pictures (although pictures published to blogs will continue to be viewable), 3 sets (ie folders of pictures), 10 group (ie pages where different members can post pictures) Pro account : $24.95 USD per year: ad free, unlimited uploads, storage, bandwidth, and photosets; high resolution image archiving; 60 group pools. |
Standard – free for all members. |
Standard – free for all members. Premium features:
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Standard – free for all members. |
Standard – free for all members. |
| Age restrictions | 13+ |
13+ |
Standard account: Pro account: 13+, requires permission of a parent or guardian authenticated by credit card. |
14+ |
No lower age limit for individual members. However, members age is not requested or tracked. Members “agree not to knowingly collect any information from, or develop any Networks that are targeted at, children under the age of 13” (Terms of Service). |
No age restrictions. |
16+, parental consent required/assumed for under 18's. |
| Profile privacy and moderation settings | All new profile pages are private by default and visible to friends only. Members can also connect with their college or school network, which means that their profile becomes visible to other site members within that network. Members can also opt in to make their profile public so that anyone can view it. Members can chooses to review profile comments and profile white board drawings before they become visible on the site. Members can control who can see individual photo albums and choose whether to allow others to copy photos from individual photo albums. Contact details are only visible to selected direct friends. |
Facebook has a high level of permissions, mainly controlled via member’s privacy settings. Elements within profile settings, search visibility, news feed items, poke (a kind of informal contact), messages and friend information can all be set to private or viewable only to friends. You can also limit profile information for specific people on your friends list, and for networks you belong to. Privacy settings and agreements for third party applications (widgets set into profile pages) vary. |
All adult profiles (ie profiles of those registering as over 18) are public by default. All under 18 profiles are private by default and not searchable. Profiles contain limited, optional personal information fields. Photographs can be assigned as public, private, or available to friends or family groups. Members can select from a range of permissions for others to download and use their pictures, including licensing choices (a range of Creative Commons licences are available for members to apply to their photographs). |
Profiles can be public or only accessible to friends. Members can use privacy settings to control who can see they are online, view birthday and profile information, and uploaded photographs. |
Profiles in Ning contain skeleton information (including profile picture, user name,). These are used to allow members to sign in to the Ning network and to furnish members network profile page (‘my page’) that they have within each site they belong to. Members can set content and comment viewing to public, friends-only, or private. Profile settings are made on a per community basis. Network administrator can customize profile questions, set profile answers to public or private, and moderate photo and video submissions. |
Profiles can be hidden – only viewable to signed in site members and not available to search engines, or public. |
YouTube members can chose to not display their real name or personal information to other users. YouTube members who upload video can manage the way those videos are presented to the community. For example, video ratings and comments can be turned off or moderated by the video creator. |
| Members toolkit | Members have a blog; can upload photos, post comments; create polls and forums; use on site mail (to communicate with direct friends privately); use Skype (an internet based phone service for making free calls between computers); create and select widgets; create mini-events, playlists and quizzes; upload videos. There is a news feed on user’s home page which provides them with friends activity updates. |
News feed – updates on wide range of friends activities, including changes made to profiles, status updates etc., ability to post or import items (web pages, embedded multimedia content), notice board, events calendar. However, the huge variety of third party applications makes it possible to import content and a massive range of tools. Free classified ads. |
Members can organise their pictures in to sets, map the location of their pictures, create slideshows, tag (assign key words to their pictures), add notes and create favourites lists. Flickr has an internal mail service, like all of the other sites included here. You can also post pictures to external blogs and sites, either using the onsite tools or a third party application. |
Calendar (can be made visible to friends), site mail, blog, address book, status and mood updates, classifieds service. |
Within each network, members have a blog, and can upload video, music and photos. There is a gadget directory of third party widgets; an RSS feed box and a comment wall. |
TIG on site mail, web 2.0 profile fields which allows members to include links to other services they use, embed video from a range of services, and import content from Flickr, Twitter, last.fm, and de.licio.us. |
Members profile pages are called Channels. Members can choose to display: Posted or favorite videos, bulletins, subscriptions, message board, comments attached to each video. There is onsite messaging. There are video logs (collections of video play lists), and members can subscribe to favorites. In addition to member channels, there are categories of channel for comedians, directors, gurus (experts), musicians, and YouTube partners and sponsors. |
| File upload | Photos, video, third party applications. |
Photos, video. Third party applications provide embedded media players or links to external media. |
Photos. However you can also upload non-photographic images and screenshots. You are asked to label your content type appropriately. |
Photos, video (MySpaceTV) and music. |
Photos, video. |
Photos, video, audio. |
Video. |








